Cannes Lions

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McCANN WORLDGROUP, Madrid / SAVE THE CHILDREN / 2016

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Digital Proof JPG

Overview

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Overview

Description

The refugee tragedy is now knocking on Europe’s doors, but there is another tragedy happening in their home countries. In places like Sudan, Central African Republic or Democratic Republic of the Congo, Wars are beginning to control Raw materials and children have been separated from their families.

Alone, isolated and without any help to get together with their families, SAVE THE CHILDREN is one of the few NGO which takes care of them. We have developed a graphic public campaign very visual where we want to denounce the situation, and to appeal for the needed collaboration to reunify families and give them the opportunity to live in dignity until the conflict allows them to return their homes.

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12 items

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