Cannes Lions
ADAM&EVEDDB, London / SAVE THE CHILDREN / 2013
Overview
Entries
Credits
Description
We see real children around the world sleeping peacefully, then waking up to poverty, hunger and disease.
The end thought says that "Tomorrow, millions of children will wake up to poverty, hunger and disease. Until this stops, we won't rest."
The ad is set to a haunting instrumental version of the music track, "Tomorrow" from the Broadway musical Annie.
Execution
Instrumental re-recording
Title 'Tomorrow' from Annie
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