Cannes Lions

TOMORROW

ADAM&EVEDDB, London / SAVE THE CHILDREN / 2013

Case Film
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Overview

Entries

Credits

OVERVIEW

Description

We see real children around the world sleeping peacefully, then waking up to poverty, hunger and disease.

The end thought says that "Tomorrow, millions of children will wake up to poverty, hunger and disease. Until this stops, we won't rest."

The ad is set to a haunting instrumental version of the music track, "Tomorrow" from the Broadway musical Annie.

Execution

Instrumental re-recording

Title 'Tomorrow' from Annie

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