After falling entries last year, the campaign objective was to encourage as many of the UK’s advertising and design creatives to enter this year’s Creative Circle.

The Creative Circle is the only advertising awards show judged by UK-based creatives with a proven track record in the industry. We had never told this story before.

The campaign ran for the 6 weeks up to the closing date for entries (December 2014 – Jan 2015). We chose titles that were read by UK creatives on a regular basis; Campaign; The Drum; Lurzers; and supported this with online activity.

Response rates went up by 27% compared to 2014.

Entries reached an all-time high of 1544.

The Awards Ceremony sold out in record time (just 3 weeks).

The Creative Circle re-established itself as the UK’s premium advertising awards show.

Membership of the Creative Circle went up by 14%.