The idea was to partner up with restaurants in Lebanon in order to have their cashier stamp all bills given to their customers. This stamp states: “empower the lira, it’s in your hand - Loubnani card from Bank Audi.” During a one month period, more than 85% of people chose the national currency.

People usually pay with their cards in restaurants, and the common trend is for the waiter to ask: “in dollars or Lebanese”?

The stamp grabbed the attention of people by making them feel guilty for not choosing their national currency, especially that it has become mechanical to always choose dollars.It positioned the brand as a patriotic brand with a national purpose.

In a country with a population of 4 million people, and within a short period of time (4 months), the bank issued more than 5,500 Loubnani cards (official results from the Bank).