Cannes Lions

RETAIL BANKING

LEO BURNETT BEIRUT, Beirut / BANK AUDI / 2012

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Hearts floating around, people jumping into a billboard, and icons on the street are not things you would usually expect from a Bank’s retail TVC. Bank Audi broke through the clutter and captured the imagination of the public with this stop motion TVC and an exclusively written catchy and upbeat song. The TVC shows a man going through different stages of his life, starting from his graduation and ending at his son’s graduation. It positions Bank Audi as the financial enabler that encourages you to go out there, enjoy life, and grow beyond your potential.

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