Cannes Lions
FISCHER AMERICA COMUNICACAO TOTAL, Sao Paulo / CAIXA ECONOMICA FEDERAL / 2006
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Caixa has used a famous monster to launch a promotion in which the prizes were many travel packages to the world cup. This viral action is a satire of a known commercial with the soccer star Ronaldinho. It seeks to associate Caixa Economica Federal with the biggest soccer event of the world.
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