The action made an absolute hit with MasterCard partners: 100% of the base committed itself to even greater and more aggressive goals for 2006, meaning a 22% growth in new business for the year. The cost of the action was US$ 124,090 for 1,300 pieces. The reach cost, therefore, was US$ 95. According to the incremental billings planned for the year, the return on each dollar invested was exceptional.