Cannes Lions
WUNDERMAN HONG KONG / CITIGROUP / 2006
Overview
Entries
Credits
Outcome
In this program, the direct mail was mailed to 7,000 plus Citibank credit card holders (who fit this program's target profile) and the response rate is over 20% (meaning over 20% of the mailing base reactiviate their spending with required Citibank credit card)
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12 items