Cadbury's Creme Eggs temp chocolate-lovers exclusively between Christmas and Easter. To support this unique consumer proposition online, Tribal DDB Sydney developed a unique Flash-based game to work in conjunction with a series of 15 TVCs'. Tribal DDB Sydney developed a set of strong characters - the Snake Charmer, the Surgeon, the Mechanic, the Space Girl and the Ventriloquist - around the "Dentist" that was portrayed in the UK TVC. Each new character had a unique history that was tied to a very different way of eating Cadbury Creme Eggs. Supported by Australian-produced TVCs', national magazines and outdoor billboards, the Cadbury Creme Eggs website proved to be one of the stickiest sites ever built by Tribal DDB Sydney. In a 6-week promotional blitz, the game prompted multiple re-visits from registered users with an average of seven new scores posted by each registered user. Most users felt compelled to post new high scores as published scores climbed higher.Objectives: Engagement of teen consumers - the site had to be sticky enough to prompt return visits with a very small aperture on-shelf. A sticky game can deliver top-of-mind branding equivalent to high-frequency TVCs'. Create a viral game to motivate competition between friends. Create a database of receptive consumers as a launch-pad for future online promotions for Creme Eggs and other Cadbury products.Target Group: Predominantly teen market - male skew (12-24)