Cannes Lions
BLEU 22 STUDIOS, Culver City / PARAMOUNT PICTURES / 2002
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Crossroads is the story of three childhood friends, Lucy (Britney Spears), Kit (Zoe Saldana) and Mimi (Taryn Manning), who, after eight years apart, rediscover their friendship while on a cross-country trip. With barely a plan, practically no money, yet plenty of big dreams, the girls catch a lift with Mimi's handsome, mysterious friend Ben (Anson Mount) in his '73 Buick convertible. Along the way their lives change in ways they couldn't have guessed, and they discover how important it is to hold on to their hearts' desires. The website combines colourful imagery with graphical elements that guide the user through an animated road trip. Targeted at a younger demographic, each destination point holds film information and interactive applications such as a Flash diary, an animated dream box, hidden poster pieces and a radio player sampling selected songs from the film.
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