To reach the public between 20 and 30 that spends the day in front of a computer working, playing, chatting and particularly exchanging e-mails (with almost no time to stop and eat), we developed a desktop application for Cup Noodles, instant noodles served in a cup. It is a virtual friend, RONC. Once installed in the computer, it interacts with and amuses the user, while stimulating the consumption of the product and selling its concept of practicity. RONC is a friendly and high-spirited character that has a curious job: to take care of Desktops. In exchange for its services, all it requires is a Cup of Noodles a day.