Cannes Lions
HAKUHODO KETTLE, Tokyo / SONY / 2010
Overview
Entries
Credits
Description
To promote Sony Digital Photo Frame as a gift to their family.
Execution
Most of Japanese parents go back with their kids to their hometown to see their grandparents at New Year holidays. It is a great opportunity to strengthen family ties.
Outcome
Many families bought and brought Sony Digital Photo Frame for their grandparent’s home. Sales went to 261% compared to the previous year. Above all, we offered unforgettable memories to Japanese three-generation families in this winter.
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