Cannes Lions
180LA, Santa Monica / SONY / 2012
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Description
Shooting good pictures in low-light environments is one of the main consumer pain points for digital camera owners. In the commercial, we show a person literally pushing darkness away with his camera to illustrate how the Sony Cyber-shot, with its intelligent sensor that adapts to different situations, allows you to take control of the dark and capture great pictures, even in low light.
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