Most rodent control products – like snaps or glue – kill mice. But they leave you with a new issue: you have to look at a dead mouse. And this is an even bigger issue if you have children. Who wants to explain death to a kid? As the makers of the No View, No Touch Mouse Trap, we saw an opportunity to grow our customer base by targeting families in a unique way and tapping into that emotional territory.

We created a children's book presenting a cautionary tale to parents about using anything other than d-CON’s No View, No Touc mouse trap. For the book design, we cut out pieces of d-CON's product packaging, and turned them into illustrations. The book was finished with a fur-like cover and bookmark tail.