Cannes Lions
JUNG von MATT, Berlin / DAIMLER / 2008
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As the main sponsor of the German Football Association (DFB), Mercedes-Benz has been part of the German team for over 30 years. To mark the European Football Championships in Switzerland and Austria, an ad has been made with the German players in the style of an old black and white Louis Trenker climbing film. The motto: it’s going to be tough in the Alps. Enjoy the journey there. With Mercedes-Benz, of course.
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