In several thrillers and horror movies, we use inserts to warn about impending moments of fright. In this way, the audience knows what is happening and is optimally prepared for the impending fright. Through this unusual placement of an advertising message, we not only achieve a high degree of attention but also explain the complex technology of PRE-SAFE®.

Through the unusual media idea, we were not only able to increase the brand awareness of PRE-SAFE® but also the understanding of the actual technology within the target group.