THE STORY OF A GIANT GORILLA WHO COULD NOT STOP CHEWING.

UNTIL HE STARTED CHEWING GUM BUT NOW HE CAN'T STOP DANCING

TO THE CHEWING GUM BEAT CALLED GUMONKOOTHU.

Way back in the 60s a giant angry young gorilla entered an Indian city and started chewing on everything he saw, from trains to buses to trucks, on a marathon chewing spree or the Chewathon. People ran helter skelter. Just when the gorilla was about to chew on a beautiful bombshell journalist, one smart kid saved the damsel in distress by firing a GumOn long lasting chewing gum into the gorilla's mouth. And the gorilla went bonkers as he started chewing the gum, the mint flavour hit on his senses and he started dancing to the chewing gum beat in his mouth as he chewed the gum and never stopped dancing ever after. He danced from the 60s through the 70s, the 80s, until the modern times. His clothes, hairstyle and fashion changed with the times. But the long lasting flavour of the gum did not change. His marathon dance is now famous as the GumonKoothu Dancathon. Blame it on GumOn, the long lasting chewing gum from ITC.

THE GUMONKOOTHU TRACK : An Original Musical.

GumonKoothu when translated into English reads as the Gumon Percussion Beat in your mouth.

We invented this crazy dance form inspired by a local folk dance form called DappanKoothu, where marathon dance events happen among rural and small town folk all through the night to the beat of local cow hide drums. While local folk dance to the Tapankoothu, our angry young Gorilla dances to the GumonKoothu beat. A beat he can't stop dancing to because the percussion beat is happening while he chews the gum and he can't stop chewing either.

We collaborated with local folk singers and musicians to create this original musical idea and also inserting the expression GumonKoothu into the narrative of the film and introducing a whole new percussive dance beat in the soundtrack that sounds like the sound you would make if you had speakers in your mouth, while chewing gum and taking an original leap from the local koothu genre. GumonKoothu is an original music score.