Cannes Lions
OGILVY & MATHER, Gurgaon / ITC FOODS / 2011
Overview
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Credits
Outcome
The target audience, numbering 400, included ambassadors of diplomatic missions, opinion makers and members of the media and top spenders of Culinary Plus – the hotel’s high end loyalty programme. Over 90% of the invitees made reservations at the restaurant during the first week of its opening. Since then, the restaurant has achieved 100% covers on weekends and 85% on weekdays.
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