A Japanese household goods company – S.T. Chemical Corporation – changed its name to S.T. Corporation.We were asked to spread the new company name throughout Japan. In 1 month. With minimum budget.

We used sound to deliver our message with impact. Instead of saying “New Name! S.T.!”, our campaign said “New Name! …BANG!” – also promoting S.T. as an explosive force in the industry. The campaign spanned TV commercials, websites, newspapers and events all at once. In the events, S.T. employees met 20,000 people face-to-face.