42 stills cameras, 6 video cameras, all controlled by the music of Daniel Johns and his band. The band played live and every beat, note and vocal triggered a camera to fire, while the models walked through the set wearing the S/S collection. We captured all the imagery we needed for the catalogue, print, social, in-store and OOH. This unique way of capturing a collection and producing a fashion campaign didn’t need a photographer. It was #ShotBySound.