During one week, we created, promoted and realized a bet between two important soccer players of Brazilian soccer teams. The bet was set up to look organic and fresh, starting with a conversation on twitter between the two soccer players. They continued the conversation teasing each other, with the press coverage and fans, followed by the entry of brands sponsoring the action, and finally the video of the end of the bet: washing the winner´s match uniform using the Consul Facilite. We put a footballer out of his context and in the context of the product. Using the machine at home naturally and in easily, without an agenda. It's as if people had invaded the home of a great idol of the sport.

The brand was a soccer sponsor because the sport is mega important, everyone watches it and it’s a very relevant topic in the country. We invited 2 players with strong digital presence, who were from teams with a large fan base, to participate in a bet where the loser would wash the clothes of the winner’s team. Until then, it was an organic bet, without the presence of a brand. As soon as the brand was revealed, a few days later, it was immediately connected to a fair play situation. As well as a brand that was close and friendly. It was creatively relevant because it brought a different topic to the soccer world. (bet, teasing, social networks, fans).

During the project, there were over 700 thousand views regarding the 2 videos released on YouTube, 131 million potential impacts, more than 10 thousand total mentions about the initiative and 75,625 new fans on Facebook (a 28% growth, with considerable increase on male composition – from 42% to 53%), in addition to plenty of media earned.