Cannes Lions

De lo Ordinario a lo Extraordinario

LOPEZ NEGRETE COMMUNICATIONS, Houston / FIAT GROUP / 2016

Film
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We’ve seen the use of a character reflection (future or past) many times, but we wanted to turn this idea on its head. In movies, TV shows, and literature, characters from the past often approach their future selves, but in this film, our character approaches the wrong person. This allows him to discover a new world of possibilities and shows him the benefit of not settling, whether in life, or in choosing a car.

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The Unmissable Sign

LEO BURNETT TAILOR MADE, Sao paulo

The Unmissable Sign

2019, FIAT GROUP

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