Cannes Lions
Y&R PARIS, Paris / DECATHLON / 2009
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In an informercial intercepted from the deepest reaches of outer space, two alien presenters enthusiastically demonstrate the features of The Cube, a revolutionary home gym that allows you to perform over thirty different exercises. Tha aliens speak in a different tongue, and their written language is not from our planet, but the final claim is translated into english for the benefit of viewers on Earth: "Cube. The Galaxy's most advanced home gym".
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