In support of Deezer's rebranding initiative, a strategic out of home campaign was launched in France. The objective was to bolster the brand's presence and effectively communicate its refreshed identity to the target audience. With a budget of 875,000 euros, Deezer orchestrated the production of 11,184 posters, strategically positioned across Paris and surrounding regions, as well as in cities like Toulouse, Bordeaux, and Strasbourg. These posters were strategically placed to capture viewers' attention and entice them to discover Deezer's rebrand. Through captivating design elements such as bold typography and vibrant color schemes, the campaign aimed to engage viewers and spark interest in Deezer's evolving brand persona, solidifying its position as a trailblazer in the music streaming industry.

Deezer's Out of Home campaign in France struck a harmonious chord in brand relevance, resonating with a diverse audience aged 18 to 55 years old. Infusing a Gen Z-inspired aesthetic with broad mass appeal, the campaign orchestrated a symphony of engagement, captivating music enthusiasts of all ages. Like a well-composed melody, the dynamic design elements and impactful messaging harmonized seamlessly to captivate viewers, drawing them into Deezer's vibrant world of music discovery. By orchestrating this melodic blend, Deezer ensured its rebranding efforts reached a crescendo of resonance, fortifying its position as a leading force in the music streaming industry.

Deezer's out-of-home poster campaign in France orchestrated a harmonious fusion of design elements to amplify its brand messaging. Strategically selected touchpoints, from bustling bus stops to captivating magazine spreads, orchestrated a symphony of exposure for Deezer's vibrant identity. Infused with the rhythm of music, the campaign's dynamic typography and bold colors struck a chord with viewers, echoing the energy of Deezer's diverse playlist. Meticulously crafted design development, including the innovative use of beats as container shapes, conducted an immersive experience for audiences, resonating with the melody of Deezer's brand ethos. With impactful copy-only ads as the crescendo, Deezer's bold approach harmonized design and copy, composing a memorable visual symphony reverberating across a grand scale, reinforcing its dynamic presence in the music streaming industry.

Since its inception in 2007, Deezer has been on a mission to revolutionize the music listening experience and accessibility. Our journey culminated in the unveiling of a new brand identity in 2023, which immediately captured the public's attention. The announcement sparked a surge in search engine inquiries, increasing by 47%, while downloads grew by an impressive 27% in France. Building on this momentum, our recent Out of Home campaign further solidified our brand's impact, achieving exceptional results that surpassed IPSOS norms in recognition, brand linkage, and likeability. This exceptional performance underscores our brand's resonance with our audience and the buzz it generates, highlighting Deezer's new position as a place where people can Live the Music.