Our Visual Identity process was one of subtle but powerful change. We gave a logo, once used almost apologetically, new found simplicity and confidence, and clarity of position at the head of a premium family. We endowed the brand with as much craftsmanship as the products it represents; from the custom typeface we created, to the quality materials it’s printed on. And with a marriage of dynamism and heritage, we turned Land Rover into a true flag carrier for contemporary British premium.

Then, to prove beyond doubt that Land Rover goes ‘Above & Beyond’, we took our cameras behind the scenes, filming the engineers of its success in unsparing detail. From early starts and workplace camaraderie, to the perfectionists and technologists that set the standards for the SUV industry, we made a case for ‘Above & Beyond’ using everyday stories that everyone would recognise. Motivating and authentic, this is no Hollywood blockbuster. It’s just another day at Land Rover.

In our first year as their brand partner, our re-engineered identity and architecture has launched the products and services that are scheduled to bring unprecedented levels of growth. Early research has shown significant gains in master brand equity.

We have produced guidelines that are not only online but also under constant management and development by us and our client. As a result, the brand is able to evolve as the business does, creating just the right amount of flexibility and consistency for a growing business, whilst giving hundreds of offices, dealerships and agencies around the world the tools they needed to deliver something truly great, and truly British.