Cannes Lions
SPARK44, London / JAGUAR / 2018
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How could we mark Land Rover’s 70th anniversary while also celebrating the fact that Land Rover is an evolving entity? With a cake, of course!
We commissioned renowned architect turned patissier Dinaro Kasko to make a cake for the occasion. Dinaro drew upon her architecture and 3D visualisation background to come up with a veritable feast for the eyes. It featured 70 gradient colour chocolate profiles that each represented one year of Land Rover’s life, showing how the iconic vehicle has evolved through time: from the Series 1 in 1948 to the 2018 Range Rover Velar.
The cake was used as the visual in a witty, self-deprecating print ad.
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