Cannes Lions
WIEDEN+KENNEDY, New York / DELTA AIR / 2013
Overview
Entries
Credits
Execution
The in-flight safety video is played onboard, across the Delta fleet. Its format allows it to be constantly refreshed, avoiding viewer burn-out.
Outcome
Launched at TED 2013, the Photon Shower by Delta got an immediate reaction. Seeing the enthusiasm of the crowds, Delta began exploring different ways to implement the Photon Shower across its network.
There are preliminary plans to incorporate the Photon Show in to Delta Sky Clubs around the world. Meanwhile, the light-exposure calendar is already being incorporated in to the Fly Delta App.
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