Cannes Lions
YOUNG & LARAMORE, Indianapolis / BRIZO / 2005
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Description
Create cards that can be mailed or distributed by showrooms, for use in the consumer’s home. By simply holding the clear cards at the proper angle, the consumer can easily see how various designs from this new fashion brand would look in their home.
Outcome
Instant favour among showroom managers, who constantly need promotion stock to distribute to their customers (onsite, through the mail, etc). Customers use the cards to dream about replacing faucets, depleting supplies as fast as we can get them to the showrooms. Timeline of introduction (and infiltration into home environment) of new brand was dramatically compressed.
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