While creating a company brochure to recruit new college graduates:1. Raise the low awareness of the company in the IT industry.2. Communicate specific job requirements in an attractive manner.

To communicate that ISID respects every employee’s different qualities, stones were used as the design motif, as no two are the same shape. The world’s first ink containing glass particles were used to make the stones on the cover shine. To stand out from other brochures, we created a thick “book” with blank pages that the students could use for notes. We also developed a catchy book title capitalizing on the long company name.

Compared with the year before, ISID attracted twice as many students to take the recruitment test. The client highly evaluated this accomplishment, as students tend to be more drawn to big corporations and the IT industry is becoming less popular.

Also, by developing a catchy slogan by breaking down each word in the company name, we substantially improved awareness of the company name.