Developments in technology including AI make things that once seemed unrealistic become reality.

In 2018, as the value of the advertising agency is being redefined, DENTSU made its first large scale exhibition at SXSW.

The theme of the exhibition was "XD - MULTIPLY YOU-".

We aim to create innovations that stir hearts and inspire people, by multiplying Dentsu's ideas and creativity with the advanced technologies already possessed by partners and clients, or technologies currently under research.

We were responsible for the entire design.

The intentions behind the advertising agency DENTSU exhibiting at SXSW are as follows:

To present a vision of the future that can be realized by using DENTSU 's creative ability, while boosting reputation for partners.

· To unveil a prototype to the world, accelerating business development by making it an open innovation project, demonstrating how Dentsu is exploring new fields.

This design was extended to all the following elements.

LED display: We installed a large LED display on the back of the booth and screened movies the entire.

Booth: We designed a large laugh bag that could store goods, as well as T-shirts for the staff to wear.

Novelty merchandise: Tote bags, postcards, and laughing bags were distributed free to visitors to the booth.

Website: Introducing the concepts behind the SXSW exhibit, and details about the exhibits.

Posters: Posted in the venue.

Through simultaneous deployment of online and off-line, we reached the eyes of SXSW visitors and people all over the world interested in SXSW.