Because of the fast fashion trend, everyone buys cheap clothes.

Many people are influenced by fast fashion, and saturated the fashion market.Create an ad that expresses the free spirit of fashion which is the heart of Laforet Harajuku.(Laforet Harajuku is the center of Japanese fashion culture)

To want to wear something is a personal sensation that we should all cherish ourselves. If this personal sensation is too radical or different and considered a taboo in society (Japanese people do not like to be different from each other), Laforet is a place to accept these differences and supply taboo fashion.“I Wear Taboo” is an expression a free spirited person. The mosaic is an expression of taboo.The image of a woman wearing taboo is an expression of “Never care about what you say, I wear the way I wanna do.”

Laforet put this up on the Laforet Harajuku crossing and attracted many people’s attention. Many people agreed to the message and comments were made on SMS increasing Laforet customers.This message stirred feelings of adventure, an emotion recently forgotten by the fashion industry.

It created an impact on Hair and Make up, Stylists and Designers and appealed the free spirit of fashion of Laforet to customers and the fashion industry.