We have created the first children’s clothing collection designed to get dirty with the collaboration of María Barros, a well-known fashion designer of the Madrid Fashion Week. The collection was presented in a catwalk where the children modelled the clothes and got dirty with different daily situations. After they got dirty, they all entered a giant washing machine which, thanks to Skip, left all their clothes looking impeccable. Finally all the children walked down the catwalk again, modelling their completely spotless clothes.

The action received massive coverage and attracted attention from entertainment, family and news media. We achieved media coverage on TV, the internet, general and specialised press.

Coverage: 78 appearances on TV and written press. €497,497 in free publicity. Increase in sales: 35%.