Cannes Lions

DIET PEPSI

KIRSHENBAUM BOND & PARTNERS, New York / TARGET / 2003

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How does one get all of those cans behind a "JUST MARRIED" car empty? If you wait until the last minute like these bride's maids have, drinking can after can of Diet Pepsi seems to be the most logical solution - until one realises she's acquired a bit of indigestion.

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