Cannes Lions
DENTSU PROMO, Tokyo / CANON / 2009
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Environmental issues are a global concern. This commercial is a parody that presents the endangered lifestyles of middle-aged men narrated in the style of a nature documentary. It communicates the fact that it is not just certain animals that are on the brink of extinction, but also the things we cherish in ordinary life. The spot urges listeners to preserve those things in photographs.
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