Cannes Lions
TERAN\TBWA, Mexico City / AMNESTY INTERNATIONAL / 2018
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Mexico suffers a crisis in human rights which results in 35,000 missing people.The poor performance of the government to resolve all these cases is outrageous and even offensive to the society. To raise awareness we create this radio campaign titled “Disappeared” where we reconstruct real stories about absurd findings by the Mexican authorities and confront the listener with reality, where we ironically evidence the lack of interest in searching for the disappeared persons.
This permanent campaign asks people to sign a petition to add pressure to the congress, which led the Senate to issue the General Law of Disappearance in 2017.
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