In July 2012, the DIY / home improvement chain HORNBACH once again stood out from the crowd, not by hard selling its products, but by arousing the desire to build. In the context of the 'No one feels it like you do'-campaign, which puts the individual do-it-yourself feelings in the focus, HORNBACH
 brings this very analogue message into peoples lives. By using the most analogue technique ever: From face to face – staging an exclusive reading event.

As a very analogue brand which sells the analogue feeling with every product, the DIY / home improvement chain HORNBACH created an activation campaign using the most analogue direct target ever: from face to face.

In the course of the campaign hundreds of unique projects were realized.

The number of customers in the event cities grew and HORNBACH became part of the subcultural conversation