Cannes Lions

WILDLIFE CHARITY

BATESASIA HONG KONG, Hong Kong / WORLD WILDLIFE FUND (WWF) / 2007

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Overview

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Credits

Overview

Execution

Using computers and screen savers are prevailing amongst Hong Kongers, and the screen saver can increase the incentive of people to download. Moreover, it can pop-up periodically to remind them of saving dolphins.

Outcome

The WWF Hong Kong received over 20,000 signatures of citizens on website & street in protesting the construction of an electric station.

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