Cannes Lions

FUNDRAISING

PATRIA, Lima / LIGA CONTRA EL CANCER / 2014

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Three actors went out to the streets to share their "personal dramas" related to cancer, asking passers-by for their contributions. Most people paid no attention to our actors in their roles, which was when they received a message which revealed that the story they had heard was actually the plot of Sweet November, Stepmom or Biutiful: Hollywood blockbusters that had made millions of dollars – the most conclusive proof that cancer in fiction collects millions, though in real life we haven’t been as lucky yet. Next, the audience was invited to make their donations to the League Against Cancer.

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