Cannes Lions
GREY LONDON, London / WOMEN'S AID ORGANISATION / 2009
Awards:
Overview
Entries
Credits
Description
2 women die from domestic violence every week. Women’s Aid wanted to drive awareness of this widely ignored social issue, so we made a film to provoke maximum thought on a minimal budget. Joe Wright (Atonement) directed 'Cut,' and Keira Knightley starred, supported by a crew of 50, who all donated their time for free. Nationwide film posters and media space in cinemas directed people to a microsite where they could watch the film and and make a donation.
Similar Campaigns
12 items