Cannes Lions
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / LATET / 2010
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2 weeks before the Jewish New Year, Latet - an organization distributing food to the needy, asked us to help them raise 200.000 Holy Day meals for the hungry.We set up a protest exhibit on the Rabin Square - Israel's most important place of protest: 1.3 kilometers of dinner tables laden and ready for a big HolyDay dinner.But this was not a dinner. Nothing was served. It was a protest.Behind the tables, a single message: "Give 200,000 Holy Day meals.Send an sms to give a meal"1 sms = 1 mealwww.Latet.co.il
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