Doritos keeps a close eyes on teenagers’ tastes, and in 2006 it launched the new Doritos Bit Mix – a new kind of snack combining new mini-Doritos chips with peanuts and kikos (a traditional Spanish snack made from toasted maize kernels).

It was decided that the work should be online and highly interactive, as this would enable us to thoroughly engage with our target audience of teenagers and young people that passess a keen interest in new technology.