OUR MEDIA-FIRST MOBILE GAME MADE EVERYONE WAKE UP AND TAKE NOTICE OF NESCAFÉ

DolceWord was a fun word-finding-game that asked players to find coffee-related words in a four-by-four square of letters as quickly as possible.

Players could play on their mobile and interact LIVE on the big screen with everybody in the theatre.

Ads appeared on the big screen before the movie started, telling players to download the app, sync to the game board and play DolceWord.

Facebook users could transfer their profile picture to the big screen and each avatar appeared inside the player’s favourite NDG coffee capsule.

OUR GAME WAS THE PERFECT BLEND OF NESCAFÉ AND GAMING.

300,000+ Danes saw DolceWord, 10% of whom downloaded the app.

During the campaign 100 NDG machines were handed over live to DolceWord winners creating massive buzz and PR in national media.

On the NDG’s Facebook page, players could continue playing DolceWord, after they left the cinema, by connecting their mobile to our DolceWord Facebook App. The average player played the game fourteen times.

All social media KPIs increased during the campaign – Daily Reach, number of Engaged Users and People Talking about NESCAFÈ Dolce Gusto on Facebook increased by 15%.

Most importantly, NESCAFÉ Dolce Gusto market share (YOY) increased by 19% during the first month and a staggering 126% during the second month of the campaign.