The creative idea was to use a documentary-style film approach to tell Dr. Patricia Rich's personal story, revealing her resilience to tragedy and passion to care for cancer patients.

The plan was to film Dr. Rich on her farm and at our cancer hospital in Georgia. It was a two-day shoot with a four-person crew. Once complete, the goal was to place the video our online web properties including cancercenter.com, our YouTube channel, Facebook page and Instagram.

- Facebook: 301,100 views

- Instagram: 595 views

- YouTube: 633 views

- Cancercenter.com:

Performance - 870 views, 1,763 impressions

Engagement score - 74