Cannes Lions
GSW, Columbus / CANCER TREATMENT CENTERS OF AMERICA / 2014
Overview
Entries
Credits
Description
Getting a cancer diagnosis comes with a lot of questions, but individuals don’t always know which ones to ask. QN2A was created as a single destination for cancer patients to find and share questions that were helpful to them during treatment.
Execution
The site was designed to be easy to navigate, with a continuous scroll so all questions could be viewed. Users could also mark questions as “helpful” and “favorite” and view them at a later time, or even print out a list. They could also share the questions within their social networks. Top “favorite” questions are highlighted on the top of the site and are broken up into “patient” and “caregiver” categories.
Outcome
The site was well received—attracting many questions and activity.
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