“Drinking Ink” is an old Chinese saying which means you are well read and cultured. We launched a drinkable ink together with Costa Café to made the “Drinking Ink” possible. We make a special coffee as limited edition with Costa Café. This miraculous experience did attract a lot of young Chinese trying zealously.

We made an ink bottle with coffee espresso inside. Through the color of espresso, it also looks like dark black ink, and when people drunk it, they looks like drinking ink.

In addition, this ink bottle was an alternative publicity DM, the bottle inside not only a cup of espresso, but a special meaning of culture.

This drinkable ink has generated lot of PR Buzz and 20,000 online discussions. Everyone expressed their willing to have a try to watch the program. Over 63.45 million young Chinese has been reached online during this campaign. The latest episode of 13 Invitations achieved the rating of more than 24.518 million viewership.