Cannes Lions
THE LEITH AGENCY, Edinburgh / THE SCOTTISH GOVERNMENT / 2020
Overview
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Execution
A young guy is driving fast when his Grandmother appears from the space behind the armrest in the back of the car, to warn him about the dangers of driving too fast in built up areas. She tells him that if he continues to drive dangerously he could hit her friend Derek, who lives in this neighbourhood. She tells him how Derek has helped her to grow her daffodils and also shares that he's a very considerate lover. The young guy is embarrassed but gets the message. Derek appears. He crosses the street at a zebra crossing and the young guy slows down to let him cross, as our Gran swoons.
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