Cannes Lions
THE LEITH AGENCY, Edinburgh / THE SCOTTISH GOVERNMENT / 2013
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Well known British actress Elaine C Smith holds a number of cards in front of her naked body with photographs of bare breasts on them. It looks like she's naked. But this is not for titillation. The images show the early signs of breast cancer and makes the point that it's not just lumps women need to look out for.
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