We created DROPS, a new social platform that lets you link songs to a location, add a picture, text, and share your DROPS with your friends. Every Drop is linked to a certain location, because there that song has a special meaning for you.

Drops is a mobile and desktop app. Every dropped song can be seen, found and also listened to (via Spotify, no account needed). The Drops platform is a never ending source of stories, audio and video content, playlist ideas, activations, etc.

IMPLEMENTATION

Drops is a mobile and desktop app. Every dropped song can be seen, found and also listened to (via Spotify, no account needed). People can follow friends and neighbours and discover their drops too. Creating a huge database of emotional memories, linked to a song and a location.

TIMELINE

The drops platform was launched on September 1, 2015 and is still active and growing.

PLACEMENT

The Drops platform is a never ending source of stories, audio and video content, playlist ideas, activations, etc. DROPS even became a daily radio show on Studio Brussel, highlighting the most remarkable DROPS of the day.

SCALE

The drops platform has 14 000 users from 33 countries today. The radio show called "drops" is broadcast daily for 324 000 listeners. (25,7 market share).

The drops platform has 14 000 users from 33 countries today. The radio show called drops is broadcast daily for 324 000 listeners. (25,7 market share).

3 253 songs were dropped

Average time spent on the platform: 03m30s.