Cannes Lions

REBIRTH OF SOUND

Y&R THAILAND, Bangkok / DTAC / 2014

Awards:

1 Bronze Cannes Lions
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We came up with the idea of giving them new mobile phones in exchange for the old ones. Then we will take and recycle usable parts of them. Dtac recycles the useful useable parts of those old mobile phones like speakers, earphones and circuit boards that are still in good conditions and turned them into the hearing aids.

We contacted the centre in Nonthaburi that instructing the hearing-disabled people to inform them that we have had this Rebirth of Sound project and we would like to donate these hearing aids to them, especially who cannot afford them.

To complete the objective of this project, the centre consequently considered people by age, financial status and necessity.

After that, the selected people, themselves would come to our centre to receive the hearing aids.

Every expense that occurred during the project is in DTAC responsibility.

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