The problem was no urban platform existed, so we created one!

Working with the UK’s largest youth radio stations, the first urban chart show was conceived and syndicated across the largest radio brands.

FRANK drug awareness messaging was integral - ‘Fresh40, powered by Frank. Only music should mess with your mind’.

Co branded websites, exclusive downloads, podcasts and artist/DJ leverage added credibility, with an interactive dialogue driven through advertorials, promotions, SMS and UGC.

The show is a fantastic success, reaching 25% of the UK’s youth every week. Research shows 88% of fans think that the association is wholly appropriate and with 70% of listeners acknowledging they have now changed their attitude to drug taking.